Who we are

Suggested text: Our website address is: https://nixyork.com.

1. Introduction

Welcome to [Your E-commerce Website Name] (“we,” “us,” “our,” or the “Site”). We are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect the information you provide when you visit our website [Your Website URL] and use our services.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please do not use our Site.

2. Information We Collect

We collect several types of information to provide and improve our services to you:

  • Personal Information You Provide Directly:
    • Identifiers: Name, email address, shipping address, billing address, phone number.
    • Account Information: Username, password (stored securely hashed), profile preferences.
    • Payment Information: Credit/debit card details (processed securely by our payment gateway partners; we do not store full card numbers on our servers), billing history. [Specify your payment processor(s) if known, e.g., Stripe, PayPal, Square].
    • Purchase History: Details of products/services you buy.
    • Communications: Content of your communications with us (customer service inquiries, reviews, feedback, survey responses).
  • Information Collected Automatically:
    • Device & Usage Data: IP address, browser type and version, operating system, device identifiers, referring URLs, pages visited, time spent on pages, clickstream data, search queries, access times.
    • Location Data: Approximate location derived from your IP address or more precise location if you enable location services (e.g., for store locators).
    • Cookies & Similar Technologies: We use cookies, web beacons, pixels, and similar tracking technologies. See Section 6 for details.
  • Information from Third Parties:
    • We may receive information about you from third parties, such as:
      • Payment processors (transaction confirmation).
      • Shipping carriers (delivery status).
      • Marketing and analytics providers.
      • Social media platforms (if you interact with us or log in via social media).
      • Fraud prevention databases.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Process & Fulfill Orders: To take, process, ship your orders, send order confirmations, manage returns/exchanges, and process payments.
  • To Provide Customer Service: To respond to your inquiries, requests, and complaints; provide support.
  • To Create & Manage Your Account: To set up and maintain your user account on our Site.
  • To Communicate With You: To send you transactional emails (order updates, shipping notifications), service-related announcements, and responses to your inquiries. [Optional: Add if you send marketing emails – see below].
  • For Marketing & Promotions (with your consent where required): To send you newsletters, promotional offers, coupons, and information about products or services we think may interest you. You can opt-out at any time (see Section 8 – Your Choices).
  • To Personalize Your Experience: To tailor content, product recommendations, and offers based on your preferences, purchase history, and browsing behavior.
  • To Improve Our Site & Services: To analyze usage trends, understand how users interact with our Site, diagnose technical problems, and develop new features, products, and services.
  • For Security & Fraud Prevention: To protect the security and integrity of our Site, prevent fraud, unauthorized transactions, claims, and other liabilities.
  • For Legal & Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests (e.g., tax reporting); enforce our Terms of Service; protect our rights, privacy, safety, or property, and/or that of you or others.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

  • Service Providers: We share information with trusted third-party service providers who perform functions on our behalf under contractual agreements (e.g., payment processing, order fulfillment, shipping, data storage, website hosting, analytics, marketing, email delivery, fraud prevention, customer service). These providers are only permitted to use your information for the specific services they provide to us.
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred as a business asset.
  • Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:
    • Comply with a legal obligation or court order.
    • Protect and defend our rights or property.
    • Prevent or investigate possible wrongdoing in connection with the Site.
    • Protect the personal safety of users of the Site or the public.
  • With Your Consent: We may share your information for other purposes with your explicit consent.

5. International Data Transfers

[Choose and modify the relevant option(s):]

  • Option A (If applicable): Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside [Your Country] and choose to provide information to us, please note that we transfer the data, including Personal Data, to [Your Country] and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
  • Option B (If using EU Standard Contractual Clauses, etc.): We may transfer your personal information to countries other than your own, which may have different data protection rules. Where we do so, we ensure appropriate safeguards are implemented in accordance with applicable data protection laws, such as the European Commission’s Standard Contractual Clauses. You can request details of these safeguards using the contact information below.
  • Option C (If primarily domestic): We currently store and process data primarily within [Your Country]. However, some service providers we use may be located in other countries. We take steps to ensure these providers offer adequate data protection as required by applicable law.

6. Cookies and Tracking Technologies

  • What We Use: We use Cookies, Web Beacons (pixels), and similar technologies to collect Device & Usage Data automatically as you browse.
  • Purposes: These technologies help us:
    • Remember your preferences and login status.
    • Analyze Site traffic and usage patterns.
    • Personalize content and ads (including on other sites).
    • Deliver targeted marketing.
    • Understand the effectiveness of our marketing.
    • Prevent fraud.
  • Your Choices:
    • Browser Settings: Most web browsers allow you to control cookies through their settings preferences (usually found under “Options,” “Tools,” or “Preferences”). You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, some features of our Site may not function properly.
    • Advertising Opt-Out: To opt-out of interest-based advertising by participating companies, visit the Digital Advertising Alliance (DAA) http://optout.aboutads.info/ (US) or the European Interactive Digital Advertising Alliance (EDAA) http://www.youronlinechoices.eu/. You can also use the “Do Not Track” setting in your browser, although our Site may not currently respond to DNT signals.

7. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:

  • Secure Socket Layer (SSL) encryption for data transmission.
  • Secure storage practices.
  • Access controls and authentication procedures.
  • Regular security assessments.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Your Choices & Rights (Subject to Applicable Law)

Depending on your location (e.g., under GDPR, CCPA/CPRA), you may have certain rights regarding your personal information. These may include:

  • Access: Request access to the personal information we hold about you.
  • Correction (Rectification): Request correction of inaccurate or incomplete personal information.
  • Deletion: Request deletion of your personal information under certain circumstances.
  • Data Portability: Request a copy of your personal information in a structured, commonly used, and machine-readable format.
  • Restriction of Processing: Request restriction of processing your personal information under certain conditions.
  • Objection to Processing: Object to our processing of your personal information, particularly for direct marketing purposes or based on legitimate interests.
  • Withdraw Consent: Where we rely on your consent (e.g., for marketing), you have the right to withdraw it at any time.
  • Opt-Out of Marketing: You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link at the bottom of any marketing email. You can also manage preferences in your account settings (if applicable).
  • Opt-Out of Sale/Sharing (CCPA/CPRA): We do not sell your personal information as defined by the CCPA/CPRA. We share information with service providers as described in Section 4. [If you engage in activities that might be considered “selling” or “sharing” under broad definitions (like some advertising uses), consult a lawyer and add appropriate mechanisms here].

To Exercise Your Rights: Please contact us using the information in Section 11 (“Contact Us”). We may need to verify your identity before fulfilling your request. We will respond within the timeframes required by applicable law.

9. Children’s Privacy

Our Site is not intended for individuals under the age of [Specify Minimum Age – often 13, 16, or 18 depending on jurisdiction]. We do not knowingly collect personal information from children under this age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. If we learn that we have collected personal information from a child under the applicable minimum age without verification of parental consent, we will take steps to delete that information.

10. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including to fulfill orders, comply with our legal obligations (e.g., tax, accounting), resolve disputes, enforce our agreements, and for legitimate business purposes (e.g., analysis, security). The specific retention period depends on the type of data and the purpose for which it was collected.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top. We may also provide additional notice (e.g., adding a statement to our homepage or sending an email notification) for significant changes. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Site after the posting of changes constitutes your acceptance of such changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

  • By Email: [privacy@nixyork.com]
  • By Mail: [Your Company Name], [Attn: Privacy Officer], [Your Full Physical Address]
  • Through our Website Contact Form: [Link to Contact Form]